The Challenge:
Sparkling water isan underdeveloped segment that relies heavily on imported brands and haslimited availability at very high costs. It has strong association with mealtimes and sources most of its volumes from CSDs and Juices. Simultaneously, thesurge in health and wellness trends creates room for us to innovate and provideconsumers with a sparkling water beverage that is healthy and refreshing

The Idea:

Life is a journey with highmoments but with them come filler moments, the moments in between. To live lifeto the fullest we add a sparkle to life’s simple moments to make themextraordinary. Our brand transforms a regular meal into the perfect meal combination,pleasantly refreshing our consumer; and uplifting simple moments to createjoyful and unforgettable memories.