The Challenge:
BUILD BRAND EQUITY & ICONICITY with GenZ to drive awareness and consideration for cold coffee consumption in the summers
The Idea:
Coffee lovers love to experiment and try new flavours that's why NESCAFÉ launched NESCAFÉ Chillverse: An influencer meet orchestrated by NESCAFÉ, designed for influencers/creators to bring their creative visions to life with every sip thereby unveiling a new world with every flavour and the power of A.I powered stable diffusion!
CHILLVERSE
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Nescafe
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2023
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Pakistan’s First AI Generated Content
campaign collateral
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