A WORD FROM
     OUR FOUNDER

RED was born from a crystal-clear vision: to become the beacon of creativity in the advertising industry, bridging the gap that was glaringly apparent in the market landscape. Back in 1996, it wasn’t just about seizing an opportunity; it was about a burning passion to infuse Pakistan with the disruptive brilliance seen in global creative endeavors.Embedded deep within our DNA is a guiding principle that resonates beyond mere words – it's woven into the very fabric of our being, our creative anatomy. Our ideas don’t just come from a brainstorming session; they stem from the depths of our hearts. With a "no guts, no glory" mantra, we fearlessly push boundaries, and our wit and intellect are our sharpest tools in this pursuit.For a quarter of a century, these principles have been our North Star, steering us through the ever-evolving currents of the industry. They not only propel us forward but also serve as a constant reminder of who we are. And rest assured, they're not changing anytime soon.