Our Work

A WORD FROM OUR FOUNDER

Sabene
Saigol

A WORD FROM
     OUR FOUNDER

RED was born from a crystal-clear vision: to become the beacon of creativity in the advertising industry, bridging the gap that was glaringly apparent in the market landscape. Back in 1996, it wasn’t just about seizing an opportunity; it was about a burning passion to infuse Pakistan with the disruptive brilliance seen in global creative endeavors.Embedded deep within our DNA is a guiding principle that resonates beyond mere words – it's woven into the very fabric of our being, our creative anatomy. Our ideas don’t just come from a brainstorming session; they stem from the depths of our hearts. With a "no guts, no glory" mantra, we fearlessly push boundaries, and our wit and intellect are our sharpest tools in this pursuit.For a quarter of a century, these principles have been our North Star, steering us through the ever-evolving currents of the industry. They not only propel us forward but also serve as a constant reminder of who we are. And rest assured, they're not changing anytime soon.

Awards

Effie Gold 2024 - NESCAFÉ
Effie Silver 2024 - NESCAFÉ
Effie Bronze 2024 - Maple Leaf
Effie Bronze 2023 - NIDO GUF
Effie Gold 2024 - NESCAFÉ
Superbrands - Agency of the Year 2008/09
PAS 2018 - PFDC
PAS 2013 - PFDC
PAS 2015 - PFDC

Team

Zareen Rathor

Executive Creative Director

Fahad babur

General Manager

Haroon Rashid

Head of Design

sak lodhi

Head of Client Services

Zohaib Burki

Group Account Director

Fahad Babur

General Manager

Zareen Rathor

Exective Creative Director

Ammarah Haroon

Executive Creative Director

Salman Ahmed Khan Lodhi

Head of Client Services

Haroon Rashid

Design Lead

Zohaib Burki

Business Director

Hamza Amjad

Creative Director

Junaid Tahir

Account Director

Mobeen Akhtar

Account Director

Zeeshan Kirmani

Group Art Director

Usman Abbasi

Senior Art Director

Tahir Rashid

Creative Group Head

Abdus Sami

Senior Art Director

Ashraf Saqi

Senior Art Director

Anmol Islam

Art Director

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