The Challenge:

To replace TGs morning cup of tea with the more stimulating cup of NESCAFE in a predominantly tea drinking market. This was conceptualized and executed in Pakistan and planned in anticipation for Pakistan's general elections in 2018.

The Idea

Sirf Uthna Kaafi Nahi Hai, Jaagna tou parega - Simply getting up is not enough, you must WAKE UP! Youth's expression online becomes high during election period, which triggered the idea of creating online elections of Chai VS NESCAFE

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