The Challenge:

The surge of café culture has made coffee a trendy and relevant social connector for young people. While this trend has introduced coffee to the youth, there is a significant opportunity to reinforce the habit of daily coffee consumption at home. It’s crucial for NESCAFÉ to stay relevant within the GenZ demographic to cultivate and maintain its trendy and youthful image, thereby driving increased consumption.

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The Idea: 

“Make Your World”
At NESCAFÉ, every day is a new opportunity to inspire. To help you see the difference you can make, whether in your own personal life, in your community or in the world. When we come together, anything is possible. We’re here to empower you with every cup, awakening your body and mind so you can take control and make your world a better place.