The Challenge:
Even today parents are unaware of the symptoms of iron deficiency and the prevalence of it in children in Pakistan where every 9 in 10 child has insufficient iron in their diet. The challenge then remains constant to create awareness about iron deficiency and taking appropriate measures to eradicate it

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The Idea: 
Shedding light on a mother's aspirations for her child with a cinematic masterpiece - taken up a notch by Shehzad Roy's presence, reminding parents once again of the prevalence of iron inadequacy in Pakistan, where every 9 in 10 children have insufficient iron in their diet. With NESTLE Bunyad Iron+, we're ensuring no child will get left behind in the race of life.