The Challenge:

As an extension of its previous campaign "Riwayaton ka naya rung," Kashmir Cooking Oil & Banaspati has launched an exciting new campaign, "The Colors of Kashmir," which not only celebrates but also owns the brand's evolution alongside its audience. The TVC is packed with incredible live and animated shots, capturing moments of togetherness from one household to another and one dining spread to the next.

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The Idea:

As an extension of its previous campaign "Riwayaton ka naya rung," Kashmir Cooking Oil & Banaspati has launched an exciting new campaign, "The Colors of Kashmir," which not only celebrates but also owns the brand's evolution alongside its audience. The TVC is packed with incredible live and animated shots, capturing moments of togetherness from one household to another and one dining spread to the next.

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