Who, When, Why, What
1996 was a good year for advertising, but it was not because of the campaigns. 1996 saw the birth of a creative hotshop that was hell bent on changing the advertising scene in Pakistan.
Advertising needed not an evolution, but rather a creative revolution powered by consumer focus, strategic thinking and belief in the power of the brand. In 1996 RED Communication Arts was poised to deliver on that promise.
To be the best in the business, we attracted the best talent in the business and translated our core belief into a full-fledged working advertising machine. Our approach has helped transform businesses by engaging consumers and developing meaningful relationships with them.
We have expanded into the three major cities of Pakistan, and are among the fastest growing ad agencies today. In 2008 we also became an affiliate of the Publicis Groupe. Our international affiliation has helped us empower brands by leveraging the global depth of Publicis.
Today we remain committed as ever to the brand and the belief that there is not a brand problem that creativity cannot solve. Because the problem is always finite, but the solution is only limited by your creativity.